OUTLOOKS Magazine

Bill Does It For The 11th Time!


The 11th Annual Prostate Cancer Benefit



He's hit it off again! Way to go Bill and team! Many people spent endless hours preparing for this eleventh celebration which was a great success!

This year's Gatsby theme brought out the creative sides in many of Calgary's movers & shakers for the January 23rd gala raising over $535, 000 toward the battle against prostate cancer.

Fundraising dollars were generated through sponsorship support, ticket sales and silent auction donations. This year's total also includes matching funds of $250,000 from the Rockyview Development Council. "I am positively thrilled-Calgarians and Calgary companies stepped up like never before, despite the economic turndown," said Bill Brooks, Honorary Chair of the Benefit. In its eleventh year, the Benefit has raised over $3.3 million for prostate cancer treatment, education and research in southern Alberta. All funds raised go directly toward the Southern Alberta Institute of Urology-a $28 million centre for excellence that will be the largest and most comprehensive urology centre in Canada. "We are deeply touched by the generous support given to the cause this year and very impressed how everyone reached so deep into their pockets at a time when cash is at a premium," said Larry Clausen, Chairman of the Benefit. "To every supporter we simply say: thank you." The annual Bill Brooks Prostate Cancer Benefit was created by Calgary media personality Bill Brooks after his uncle died of the disease 20 years ago. It is entirely run by a volunteer committee with the constant support of the Calgary Health Trust. The Benefit is one of the Trust's annual Partnership events.

"Our continued success in the fight against prostate cancer is due in large part to the Calgary Health Trust," said Clausen. "This is a long-term relationship that we highly regard and cherish, and the Trust is one of the most important philanthropic organizations in this city."

The twelfth annual Bill Brooks Prostate Cancer Benefit is already set to be on Friday, January 22, 2010 at the Hotel Arts.