Monday, June 11, 2007

Air Canada Dumps Gay Pride


Looks like, the Vancouver Gay pride parade is searching for sponsors and is in a financial bind this year.

I note that on the Vancouver Pride site that Vancity is a sponsor, however, Air Canada has dropped them, the Toronto pride fest, and the Montreal pride fest, as well as a number of arts festivals.

Also IKEA, Hewlett-Packard and Wet Lubricants have all cut funding. John Boychuk, president of the Vancouver Pride society, says the parade is facing a shortfall of $25,000 to $30,000. That is a substantial chunk of its $100,000 budget, enough that next year's parade is in doubt. This year's parade has enough money to go ahead, although the number of events has been pared down.

Toronto's Pride Week fundraising also was hurt by Air Canada's pullout, with lost deals for free air travel for artists coming to the festival. "We don't get a financial contribution, but it's a significant investment in what we need to run the festival," said Fatima Amarshi, executive director of Pride Toronto.IKEA had already withdrawn as a sponsor of the Toronto event before this year, but major sponsors such as Labatt's and TD Canada Trust have stuck around, helping to offset this year's $1.4-million operating expenses.

Air Canada spokeswoman Angela Mah is apparently “disappointed” that the Vancouver Pride society has raised the matter in public. Yeah, I’ll just bet you are; Air Canada would have liked to keep that one quiet (D.Q.)

FROM QUEERWESTVILLAGETORONTO.BLOGSPOT.COM

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